New to the Promotional Industry: QR Scanning Lanyards fantastic revolutionary promotional item. Finally a direct interactive link between the physical promotional product and the website! No need to key in a URL address, this product takes the individual straight to any website! Allows end users to directly and accurately measure the success of the promotional product program, and to constantly change and update the content they will see when they get there! Be the first to show your clients this high-tech product. Ask for a free sample, or come by the PPAI show, booth 6941 for a demonstration.SKU:Recently, QR codes have become more prevalent in marketing circles and have been integrated into both traditional and interactive campaigns. Mediums where QR codes have been deployed include: billboard ads, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, and couponing just to name a few. QR codes are of particular interest to marketers, giving them the ability to measure response rates with a high degree of precision? allowing for easier ROI (return on investment) calculation, thus helping justify spending on marketing budgets. QR codes have also been used at trade shows and in conferences.1. On your smartphone, go to getscanlife.com and download the Scanlife application.2. Use the Scanlife app to take a picture of any 2D bar code like this one.3. Info in the bar code will direct your mobile browser to the content on the website!